Clean confectionary brand Niblerzz is launching Paw Patrol Lollipops, in association with Viacom18 Consumer Products. Featuring lovable cartoon characters from Paw Patrol, a popular Nick Jr. property, the product is available in the much-loved format of lollipops. This is the first time the popular children’s cartoon series will be collaborating with a homegrown brand to launch a clean label confectionery product in India.
Paw Patrol is a popular kids cartoon series where Ryder and the pups solve different missions in Adventure bay. This aligns well with clean candy and confectionary maker Niblerzz, which is on a mission to kick sugar out of candy and confectionary while making it 100% natural.
Commenting on this association, Sandhya Seshadri and AashneeGajaria, co-founders of Niblerzz said that they have had parents asking for a clean lollipop format. This would keep the kid busy for 10-15 minutes and give the parents some much needed ‘me time. At the same time, parents are looking for clean candy and confectionery options as there is no running away from candy and kids pester power is real. “Today parents are looking for “better for you” no refined sugar and 100% natural alternatives for their kids as they all know sugar leads to hyperactivity, problems with sleep&learning and poor emotional health alongside diabetes. Kids are also allergic to artificial flavours and colours. Since there are no clean brands available in India they usually buy it when traveling abroad or ask their friends and family to bring it for them,” said the co-founders.
“The Paw patrol team has signed up with us because we are the only 100% clean candy and confectionery brand in India with a clean lollipop format,” solving aconsumer need they added.
“Toys are also an important category driver. With a Paw Patrol celebrating their 10th anniversary and a film releasing soon, we believe that this association with the franchise is a fitting one. With the association we wish to build a clean label “better for you” candy and confectionery brand that fights sugar without compromising on the taste and experience,” said the co-founders of Niblerzz.
Sachin Puntambekar, Business Head, Viacom18 Consumer Products, said, “Our aim is always to stay ahead of the curve with innovative partnerships that synergize with consumer needs. Paw Patrol is a much-loved IP, and it’s with great pleasure that we now bring it to little fans in an enjoyable new form.”
The lollipops will be available in 2 SKU’s. A trial bag with 6 lollipops and a share bag with 15 lollipops. Both the bags will be a variety bag and will have 3 fun flavours i.e Strawberry, Watermelon and Apple so that everyone can #NibleGuiltFree.
Under this partnership, the Paw Patrol NiblerzzLollipops will be available online on the brands D2C website and various marketplaces such as Amazon, Swiggy Mini and Big Basket to name a few. They will also be available across various offline retail touchpoints. The packaging will have Paw Patrol characters and the kids will have a chance to collect 22 exciting Paw Patrol freebies with the lollipops.
Apart from Lollipops, in their product portfolioNiblerzz also has other clean candy formats such as Real Fruit Gummies in Orange, Mango&Mixed fruit flavours and Chocolate Peanut Butter Cups.
To know more one can visit their website www.niblerzz.com or follow them on Facebook and Instagram @niblerzz.